// The Lens Engine — 28 Industries, 588 Terms
Helix was designed by an MSP for MSPs. Then we looked at what we had built and realized the problems we solved were not MSP problems. They were service business problems. The platform works beautifully for every vertical that dispatches skilled people into client locations to solve problems clients cannot solve themselves.
Your Industry. Your Language.
Every tool ever built makes you learn its language. Helix learns yours. The Lens Engine translates the entire platform into your industry's vocabulary — 28 industries, 588 terms, declared once and remembered. The plumber sees work orders and job sites. The HVAC tech sees tune-ups. The attorney sees matters. The agency sees campaigns, retainers and strategists. Same engine, your words.
Last updated: 8/27/2026
We publish these numbers because Law 3 requires it. Every platform in this space will tell you they do everything. We will tell you exactly what we cover and exactly where the seams are — because the service business that discovers a gap after signing is a service business we failed before we even started. Helix natively manages the operations, intelligence, client relationships, billing, and compliance layer of every vertical listed here. The remaining percentage is handled by purpose-built tools already in your stack — connected to Helix through the App Marketplace. No double entry. No duplication of effort. The data flows. You work once. These are not fixed numbers. Every feature we ship increases the percentage. The website reflects where Helix stands today — and we update it as the platform grows.
IT & Managed Services
The RMM sees 52 devices. Your contract bills for 40. Helix finds every ghost before your next QBR.
Extensible architecture connects to tools that handle the rest.
Lawn & Landscaping
The route that took 45 minutes to build by hand takes 5 seconds. Chemical applications blocked when the temperature breaks the label. Crew callouts cascade automatically.
Extensible architecture connects to tools that handle the rest.
Pest Control
EPA chemical compliance built in. Treatment history per zone. The re-entry interval on the client portal so nobody's kids are in the yard before it's safe.
Extensible architecture connects to tools that handle the rest.
HVAC & Mechanical
The crankcase heater that failed 18 months ago is on the startup checklist this fall. The refrigerant leak that crossed the EPA threshold is flagged before the tech adds another pound. The warranty that needed 30-day registration is registered before the ticket closes.
Extensible architecture connects to tools that handle the rest.
Commercial Cleaning
Crew-based dispatch. Quality inspection scoring per zone. Supply consumption tracked so the order goes out before the product runs out.
Extensible architecture connects to tools that handle the rest.
Plumbing
The permit is required before the job is scheduled — not discovered when the homeowner tries to sell. The 600-pound water heater that needs two people says so before one person leaves the shop.
Extensible architecture connects to tools that handle the rest.
Electrical
The apprentice cannot be dispatched to the journeyman job. The permit milestone blocks billing until the rough-in inspection is logged. The fire alarm scope that requires a different license is flagged at the proposal, not at the inspector.
Extensible architecture connects to tools that handle the rest.
Security & Investigations
Post-based deployment, guard certification compliance, and incident reports that become evidence — not emails.
Extensible architecture connects to tools that handle the rest.
Pool & Spa
Chemical level trending, equipment age scoring, and seasonal open/close automation so nothing is discovered at the first swim of the year.
Extensible architecture connects to tools that handle the rest.
Web Hosting & Managed Hosting
Every support ticket, every managed account, every renewal, every client relationship — in Helix. Every domain, every cPanel account, every provisioned service — in WHMCS. The two systems talk. Your staff works once.
The 25% WHMCS handles (provisioning, DNS, cPanel, SSL, VPS spin-up) connects through the App Marketplace. No double entry. No duplication of effort.
Fire Protection
AHJ submission workflow, deficiency tracking, and a regulatory inspection calendar that fires before the deadline, not after the violation.
Extensible architecture connects to tools that handle the rest.
Elevator & Escalator
Violation tracking, regulatory inspection scheduling, and elevator downtime history per unit — because the regulator doesn't care which tech forgot to log it.
Extensible architecture connects to tools that handle the rest.
Property Management
Multi-building assets, tenant service requests, and compliance documentation per property — one system, not one spreadsheet per building.
Extensible architecture connects to tools that handle the rest.
Legal
Matters, trust accounting, attorney-client privilege protection, and statute-of-limitations tracking via The Coach™.
Extensible architecture connects to tools that handle the rest.
Construction
Native takeoffs, AIA progress billing, RFI management, and subcontractor credentialing before a sub touches the jobsite.
Extensible architecture connects to tools that handle the rest.
Home Health
HIPAA-tagged operations, caregiver certification tracking, and recall scheduling via The Coach™.
Extensible architecture connects to tools that handle the rest.
Financial Advisory
Regulatory compliance tags on every client record, Helix Witness™ for the audit trail, and relationship scoring by AUM tier.
Extensible architecture connects to tools that handle the rest.
Marketing / Social Media Agency
The retainer that quietly went 14 hours over is named before the month closes. Campaigns are sent from Helix on the client's own domain — not exported to a third tool and re-imported next month. The segment is a live query, so it is right every time it runs.
Extensible architecture connects to tools that handle the rest.
PR Firm
Placement costs pass through to the client instead of vanishing into overhead. Media relationships live on the contact record. The retainer that has not produced a placement in six weeks surfaces before the client asks.
Extensible architecture connects to tools that handle the rest.
Design Studio
The fourth round of revisions on a two-round scope is flagged while there is still time to raise it. Print and production costs are billed, not absorbed. Every hour against the retainer is visible before the invoice.
Extensible architecture connects to tools that handle the rest.
Advertising Agency
Media buy tracked as pass-through so a $3,000 fee against $40,000 of spend reports honestly. Creative reviews scheduled, not chased. Campaign profitability by client, named.
Extensible architecture connects to tools that handle the rest.
Web Design & Development
Care plans billed on schedule instead of when someone remembers. Licences and hosting renewals surface before they lapse. The build that has drifted past its estimate says so while the conversation is still easy.
Extensible architecture connects to tools that handle the rest.
SEO & Content Agency
Ongoing optimisation retainers that never close still report their hours. Tool subscriptions and placements billed as pass-through. The engagement quietly running at a loss is named, not discovered at renewal.
Extensible architecture connects to tools that handle the rest.
Video Production
Crew and equipment costed per production. Call sheets from the same scheduling engine that dispatches field techs. The shoot day that ran three hours long is on the invoice, not absorbed.
Extensible architecture connects to tools that handle the rest.
Photography Studio
Sessions booked, packages tracked, prints and products billed. The client gallery is the portal they already have. Deposits and balances reconcile without a spreadsheet.
Extensible architecture connects to tools that handle the rest.
Branding Agency
Engagements scoped as engagements, not tickets. Workshops scheduled against the retainer. Brand stewardship work that continues after launch keeps reporting its hours.
Extensible architecture connects to tools that handle the rest.
Event Management
Vendors and rentals costed per event. Run of show from the dispatch engine. Site visits scheduled and logged. The event that lost money says so while you can still price the next one properly.
Extensible architecture connects to tools that handle the rest.
Education & Training
Certification tracking, student record protection tags, and enrollment deadline alerts from The Coach™.
Extensible architecture connects to tools that handle the rest.
Auto Detailing
Per-vehicle service history, product tracking, and invoicing on completion — same day, no chase.
Extensible architecture connects to tools that handle the rest.
Veterinary Mobile
Animal records as the asset model, controlled substance compliance, and farm/ranch dispatch routing.
Extensible architecture connects to tools that handle the rest.
One platform. The Three Laws. Your vocabulary.
Every tier includes the Lens Engine.
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